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Business Update: Building the Next Chapter Together

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Leadership Updates Across the GracoRoberts Family

As GracoRoberts continues to grow and evolve as a global organization, we’re taking thoughtful steps to ensure our businesses are well positioned for the future. Recent leadership and organizational updates across Sky Mart, Silmid, and SkyGeek reflect our continued focus on collaboration, operational excellence, and delivering a seamless, omnichannel experience for our customers.

While change is driven by the needs of the business and improvements for our customers, it also creates meaningful opportunities for our people.

Sky Mart: Strengthening Leadership for Continued Growth

Sky Mart enters its next phase with strong leadership momentum.

In March, Esmeralda “Emy” Junquera joined the business as General Manager, reporting to Lee Sullivan, Chief Operating Officer. Emy brings deep operational and commercial experience, along with a collaborative, performance-driven mindset. She will work closely with Juan Gonzalez, Vice President of Sales and Business Development, to maintain a clear customer focus as Sky Mart continues on its growth trajectory.

David Cabreja also joined the Sky Mart team as Accounting Manager, reporting to April Svinning, GracoRoberts Divisional Controller. David brings extensive accounting and finance experience gained in complex, large-scale business environments.

As part of the acquisition, several leaders remained with the business to ensure continuity and a smooth integration into the GracoRoberts family. In mid-April, we extended our sincere thanks to Juan G. Robbin, Ana Maria Robbin, Alan Arnett, and Sandra Rivera as they concluded their time with the business.

Silmid: Supporting Evolution and Opportunity

At Silmid, Jas Dhillon concluded his time with the business at the end of March. Working closely with Lee Sullivan, Jas ensured a smooth transition and left a strong legacy, having advanced key commercial and operational capabilities, including modernising warehouse execution and supporting important customer wins that fuelled Silmid’s growth.

To support Silmid’s continued momentum:

  • Ciara Jones stepped into the role of Interim Director of Operations, a newly created position responsible for leading warehouse, purchasing, and quality. She reports to Lee Sullivan.
  • Michelle Cummings, Vice President of Sales, and John Vogt, Chief Revenue Officer, now lead Silmid’s Sales and Customer Excellence teams. Michelle’s role expands to include Silmid alongside her ongoing GracoRoberts and Pacific Coast Composites responsibilities.
  • Matthew Ellis, eCommerce Manager, and Rence Winetrout, Chief Digital Officer, continue to lead eCommerce growth and marketplace platform development.

These changes reinforce Silmid’s operational strength while keeping teams and customers supported during this period of transition.

SkyGeek: Honoring the Past, Investing in the Future

Willie Nelson concluded his time at SkyGeek in April. He guided the business through significant changes, including its acquisition by GracoRoberts, and oversaw growth of more than 103% (more than doubling) since 2021, while also strengthening SkyGeek’s operational foundation for long-term success. Jeff Cross was promoted to Director of Operations to lead SkyGeek and report to Lee Sullivan.

Jeff’s journey reflects the true heart of SkyGeek’s history and culture. He began his aviation career in 1990 fueling aircraft at Sky Acres Airport and later worked with SkyGeek founder Steven Styles. He remained with the business through its acquisition in 2022 and has since been a trusted, hands-on leader during a period of rapid growth. Most recently, he served as Operations and Compliance Manager and brings deep cross-functional experience, operational knowledge, and a genuine commitment to the team.

As Director of Operations Jeff will lead Operations, Purchasing, and Customer Service, with responsibility for SkyGeek’s overall operational performance.

Looking Ahead

Change isn’t always easy. Change is essential to building a resilient, future‑ready organization. These leadership transitions reflect thoughtful, values‑driven decisions designed to support long‑term growth, strengthen our teams, and create new opportunities across the GracoRoberts family.

Thank you to everyone, past and present, who continues to contribute to our success. Together, we are building something meaningful, and the future ahead is full of opportunity.