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Our Sales Team is Positioned for Growth

By   ·  2 minute read

The sales team continues to strengthen through the integration of the Sky Mart team with GracoRoberts and the implementation of a new sales structure at Silmid. These changes will enhance collaboration, broaden customer coverage, and support future growth.

Bringing Sky Mart and GR Together to Enhance Regional Coverage

As part of our ongoing commitment to supporting future growth and delivering greater value to customers, the Sales team recently completed the integration of the Sky Mart Business Development Manager's into the GracoRoberts sales team.

Please join us in congratulating Paul West, Gladys Rodriguez, and Max Silvera, who have transitioned from being Sky Mart’s Business Developers to new roles as Technical Account Managers within the GR team. These role changes reflect our continued investment in building a stronger, more unified sales organization and creating new opportunities for growth as the business evolves.

This strategic move brings together expertise, resources, and market knowledge under a more unified structure, enabling the combined team to serve customers more effectively across a broader geographic footprint. The addition of Sky Mart to the GracoRoberts family creates significant advantages for both the business and its customers:

  • Expanded regional reach: Strengthens GracoRoberts' presence across Central and South America and the Caribbean, increasing market coverage and creating new opportunities for growth.
  • Broader solutions portfolio: Provides customers with access to the combined offerings of Sky Mart, GracoRoberts, Pacific Coast Composites (PCC), Resin Formulators (RF), and Packaging services.
  • Enhanced customer support: Integrates Sky Mart and GracoRoberts sales operations, enabling Territory Account Managers (TAMs) to deliver more comprehensive and responsive support across their territories.
  • Stronger collaboration and expertise: Brings together the knowledge, resources, and capabilities of both organizations under a unified structure, helping teams better serve customer needs.

Continuity remains a key focus throughout the transition. Juan Gonzalez continues to lead the former Sky Mart team and working closely with Michelle Cummings and the rest of the GracoRoberts Sales Team, to ensure stability while fostering closer collaboration across the wider sales organization.

Strengthening Collaboration at Silmid

Alongside the integration of the Sky Mart team, Silmid has also undertaken a strategic restructuring of its sales team designed to strengthen collaboration, improve customer coverage, and support future growth. 

As part of these changes, account responsibilities have been realigned, and Sales Account Managers, Key Account Managers, and Technical Account Managers (TAMs) have been brought together into a more integrated working environment. The team is now aligned under a dedicated Export and UK structure, creating clearer focus areas and encouraging closer collaboration across customer-facing roles. 

These changes are designed to better position Silmid for the future by sharpening our focus, strengthening customer coverage, and ensuring we continue to deliver the highest levels of service to the customers who will help define Silmid's long-term success. By working more closely together, teams can share expertise, respond more effectively to customer needs, and identify new opportunities to drive value for both customers and the business. 

The new structure has been developed with people at its heart. It is intended to better support Account Managers, Key Account Managers, and TAMs in their roles by improving operational effectiveness, enhancing customer support, and creating additional opportunities for both individual and organizational growth. 

As we move through these transitions, it is important to remember that our success is driven by people first. The talent, expertise, and commitment of our teams drive our success and will continue to fuel future growth. These changes are about creating stronger alignment across our sales organization, enhancing collaboration, and enabling our teams to deliver an exceptional customer experience. Together, they position us for continued success in a changing and growing market.